How often have you looked for a "check in the mail" or a special letter to hit your mailbox? You don't have time to run home for lunch, and you wished there was a way to look in your mailbox without being there.
The first step to a successful direct mail marketing campaign is ensuring that the mailing list you use is the most effective and complete. Many companies make the mistake of never getting their customer's contact information or failing to keep up contact. Another common mistake is failing to collect the necessary information from potential customers to build an effective mailing list. Here are some tips that will help you build a mailing list that will ensure good results from your next campaign, whether it is your first attempt at direct mailers or your fiftieth.
Direct mail can walk right past the door and on to the dining room table. You can't get those kinds of results from digital mail. A strong, well designed mail piece meets the train of thought of the recipient. It may sit on their counter, waiting to be visited again, or placed on the refrigerator for further use (in the case of coupons.)