Mailers have been shown to be an important and effective marketing tool for many years. That is the main reason that businesses of all types and sizes continue to use direct mail as a means of communicating with their customers and clients. While direct mailers can seem like an expensive endeavor, some companies and organizations can lower the cost of direct mailers by utilizing special discounts offered by the United States Postal Service. Non-profit organizations are offered special mailing rates by USPS.
How can I save money on postage?
A non-profit postage indicia can be utilized for mailings with a minimum of 200 pieces.
You can have indicia printed on envelopes at the same time as the return address printing or you can wait to have it printed when the mail house adds the mailing addresses. Pre-printed indicia is recommended for optimal savings on bulk mail.
As metered indicia requires much more time than pre-printed indicia but doesn't offer the personal touch of stamps, it isn't used as frequently as the other two bulk non-profit options. Metered indicia can also carry extra costs and many find it less visually appealing that other postage methods.
Presort Nonprofit rate stamps
Presort non-profit rate USPS stamps come in several style options and offer a personal touch at discount rates. The stamps do come with an application service charge, though this is typically minimal.
How can I boost my fundraising efforts?
PPS has a new marketing program that’s designed to seamlessly track the effectiveness of direct mail campaigns — while enhancing your overall results — through multi-channel marketing with Google. You fulfill your direct mail order as usual, and we do the rest.
If direct mail hasn't worked for me in the past, will PPS Plus make any difference?
Absolutely! Many times we find that "failed" direct mail campaigns are actually not failures, but misunderstood results. Most people look at the number of responses they get to judge the effectiveness of their campaigns. But the real way to judge success and failure is return on investment. If you make more than you spent – success! Call Tracking allows you to calculate this data very accurately. And when you do, you will probably find that your campaign was much more of a success than you thought! Plus, Mail Tracking and Online Follow-up Ads help boost the ROI.
Website visitors who are retargeted with display ads are 70% more likely to convert on your website.
In one study, retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure.
PPS offers direct mail solutions for over 1,500 businesses and nonprofit organizations in Amarillo, Midland, and Lubbock, Texas. From first-class presort services to fully designed and printed national direct mail campaigns, we do it all.