Saturation Mailings

Reach a large number of potential customers for very little cost with saturation mailing!

Benefits of Saturation Mailing Lists

• Reach most people in a geographic area

• Remove business addresses, P.O. boxes, and some residential addresses

• Physical address on every mail piece

• Lowest bulk postage rates available

• Qualified nonprofits will receive an additional postage cost reduction.

Reach the Right Audience

When you combine a saturation list with our full-service direct mail you can remove certain types of addresses from your saturation mailing list, like business addresses, PO boxes, and some residential addresses (i.e. apartments, seasonal dwellings, and drop addresses). Our direct mail experts work with you to ensure you’re mailing to people who are more likely to use your services. For example, a lawn care company may not want to mail to apartments because those individuals can’t use their services. Reaching a more specific audience helps you save money, which you can use to reach addresses more-likely to respond to your offer. When you mail to people who are more likely to respond to your offer, you increase your response rates and your potential ROI.

Saturation mailing targets a majority of addresses in a selected area by following a carrier route list provided by the USPS. Due to this already established mailing route, saturation mailing offers the lowest bulk postage rates making this direct mailing strategy very affordable. Each direct mail piece will include a name and address, and you will be given the average demographic of this carrier route from the average income, age, household composition, etc.

In order to qualify for this low postage rate, the saturation mail must be within the 90/75 rule! You must mail to at least 90 percent of residential addresses or at least 75 percent of the total number of residential and business addresses in a given carrier route to qualify.