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The first step to a successful direct mail marketing campaign is ensuring that the mailing list you use is the most effective and complete. Many companies make the mistake of never getting their customer's contact information or failing to keep up contact. Another common mistake is failing to collect the necessary information from potential customers to build an effective mailing list. Here are some tips that will help you build a mailing list that will ensure good results from your next campaign, whether it is your first attempt at direct mailers or your fiftieth.

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Direct mail can walk right past the door and on to the dining room table. You can't get those kinds of results from digital mail. A strong, well designed mail piece meets the train of thought of the recipient. It may sit on their counter, waiting to be visited again, or placed on the refrigerator for further use (in the case of coupons.) 

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The US Post Office will be closed on Monday February 19th in observance of President's Day. 

All of our PPS locations will be OPEN and picking up the mail as scheduled.

If you meter your mail, please set the date for February 20th.

If your office is closed please inform your driver or call any of our PPS offices. 

Amarillo, Texas  806-373-5919
920 SW 9th Ave., Amarillo, Texas 79101

Lubbock, Texas 806-762-2224
1418 Crickets Ave., Lubbock, Texas 79401

Midland, Texas 432-687-1788
606 N. Weatherford St., Midland, Texas 79701

 

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PPS is your business mail solution.
We can reach your target audience with a custom marketing piece from start to finish.

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January 16, 2018

Dear Customer:

As you may be aware, the United States Postal Service has announced that it will increase postage rates effective January 22, 2018. Read more...

 

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The US Post Office will be closed on Monday January 15th in observance of Martin Luther King Jr. Day. 

PPS will be OPEN and picking up the mail as scheduled.

If your office is closed please inform your driver or call our office at 373-5919.

If you meter your mail, please set the date for January 16th.

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There are many ways to save money through using the USPS service, but you have to adhere to the rules. It can be confusing for the novice mailer because different classes have specific requirements. If not followed, extra postage erodes the expected profit.

The mail piece design, address quality, presorting, packing and delivery to the post office involves printing, addressing, tabbing and inserting. Customers and printers without the knowledge of the postal regulations are more likely to make costly mistakes to their company. At the grass roots of a campaign, consulting a postal expert can keep you from frustration down the line.

The USPS is a large organization searching for ways to cut costs, and they are asking the mailers to take on responsibility in entering mail so that it runs efficiently on their equipment. Each requirement creates another way misinformed mailers can lose postal savings.

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PPS knows the importance of deadlines. Having a postal holiday calendar accessible can make scheduling easier throughout the year. 

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 Wishing you beautiful moments, treasured memories, and all the blessings a heart can know. Happy New Year from PPS!

PPS offices will be closed January 1st, 2018.

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From our PPS store in Midland, our staff wishes you and your family a Very Merry Christmas!