What Is Variable Data Printing?

Variable Data Printing (VDP) is a form of digital printing that allows you to customize your direct mail marketing to fit your customer and ensure that your company stands out from the crowd.

With VDP, you can add personal information to one-to-one mailpieces, such as names and birthdays to connect to your existing customers and attract new ones. Segment mailing lists based on demographics, such as location, or marital status. You can also alter colors, pictures and fonts to better fit a particular person or group.

Does Variable Data Printing Work?

VDP opens up a whole new gateway for businesses to reach prospective customers and delight current ones.

By automating the production of personalized and relevant direct mailpieces, VDP has proven to increase measurable responses and reduce printing costs for a variety of enterprises. Rather than printing a large quantity of mailpieces to send to everyone, you print only as many pieces as you need to reach your target recipients.

Fast, Effective and Custom Mailing Lists

Do you already know your "perfect customer," but are lost as to how to reach them? PPS can help you hone in on your target audience and speak directly to them. We offer a variety of services to assist you with your mailing lists. 

Custom Lists

Your mail will typically get a better response if it is presented to the right audience. If you give us a list of filters, we can come up with mailing addresses to fit. Whether you wish to reach married couples with children, new homeowners or dog lovers, we can create a targeted list for your business or organization.


Carrier Route Lists

Are you trying to mail everyone in a particular neighborhood? We can send your mail door-to-door and save you money on postage at the same time. Do you need city-wide mailing to promote your new business venture? PPS can handle it.

Customer List & List Maintenance

If you already have a list ready, we can take care of the rest. If you already have a list, we can edit it, filter it, analyze and manage it. No matter how big or small, we will work one-on-one with you to provide a targeted mailing list that furthers your direct mail marketing efforts. We can clean up your mailing list, filter for duplicates and check it against the National Change of Address database. All of our lists are CASS certified, which means the post office has verified deliverability on each and every name on your list.