While direct mailers can seem like an expensive endeavor, some companies and organizations can lower the cost of direct mailers by utilizing special discounts offered by the United States Postal Service. Nonprofit organizations are offered special mailing rates by USPS.
Think about the premise of direct marketing. You are sending out an offer to potential customers to try and entice them to buy your service or product. It’s not a general advertisement like a billboard on the side of the road. It is an advertisement sent directly to a person, usually based on demographics or past interest.
Many nonprofit organizations use mail to attract donations and recruit volunteers. Mailing first-class postage can get expensive when a nonprofit organization is trying to reach thousands of people in a single mailing. The U.S. Postal Service (USPS) offers lower mailing rates for qualified nonprofit organizations, which can save an organization quite a bit over time.