Your Postal Experts!
There are many ways to save money through using the USPS service, but you have to adhere to the rules. It can be confusing for the novice mailer because different classes have specific requirements. If not followed, extra postage erodes the expected profit.
How To Increase Student Recruitment Rates
The competition for new students is fierce in the world of academia. It doesn't matter if you are talking about top universities or local community colleges. There are always colleges vying to gain the attention of students. Standing out in the crowd gets more difficult each year.
How To Reach Today's College Students
Digital marketing is definitely here to stay. Yet, it has not taken the place that direct mail has in marketing. Smart college recruiters know that combining direct mail and digital marketing is the way to reach prospective college students. How is this possible?
What Are Business Reply Cards?
If you are looking for an easy way to get prospects to respond to your mailings, consider adding a business reply card (BRC). These cards are easy to add to most mailings and can generate responses where other methods might not be so effective.
BRM Vs. CRM: Which Is Best For Your Nonprofit?
BRM stands for business reply mail, which means the postage is pre-paid. CRM stands for courtesy reply mail, which means the recipient is responsible for applying postage. Both are viable alternatives for nonprofits to send to potential donors. The question is, which one would work best for your organization?
How To Get Nonprofit Status With USPS
Many nonprofit organizations use mail to attract donations and recruit volunteers. Mailing first-class postage can get expensive when a nonprofit organization is trying to reach thousands of people in a single mailing.