One of the fastest growing areas of identity theft is related to tax returns and other tax-related information. With tax season upon us, CPAs and their clients need to be aware of this growing risk and take action to prevent it from happening. Here are some security tips CPAs can use to keep client data secure year round.
Think about the premise of direct marketing. You are sending out an offer to potential customers to try and entice them to buy your service or product. It’s not a general advertisement like a billboard on the side of the road. It is an advertisement sent directly to a person, usually based on demographics or past interest.