While direct mailers can seem like an expensive endeavor, some companies and organizations can lower the cost of direct mailers by utilizing special discounts offered by the United States Postal Service. Nonprofit organizations are offered special mailing rates by USPS.
The first step to a successful direct mail marketing campaign is ensuring that the mailing list you use is the most effective and complete. Many companies make the mistake of never getting their customer's contact information or failing to keep up contact. Another common mistake is failing to collect the necessary information from potential customers to build an effective mailing list. Here are some tips that will help you build a mailing list that will ensure good results from your next campaign, whether it is your first attempt at direct mailers or your fiftieth.
Direct mail can walk right past the door and on to the dining room table. You can't get those kinds of results from digital mail. A strong, well designed mail piece meets the train of thought of the recipient. It may sit on their counter, waiting to be visited again, or placed on the refrigerator for further use (in the case of coupons.)
One of the fastest growing areas of identity theft is related to tax returns and other tax-related information. With tax season upon us, CPAs and their clients need to be aware of this growing risk and take action to prevent it from happening. Here are some security tips CPAs can use to keep client data secure year round.