What is LeadMatch?You never knew who came to your website from your mailing... until now.
PPS Plus is bringing you an advanced measurement solution system able to track and record exactly who visited your website as a result of your mailing, regardless of whether or not they took an action. In addition, LeadMatch gives you the opportunity to mail to website visitors who came not as result of your mailing.
HOW LeadMatch WORKS:One pixel to measure all! Our pixel enables data collection and delivery of postal addresses when placed on a webpage.
What does this do exactly? You can:Get a list of who came to your website from the mailing list and what actions they took
Mail to unique visitors who came to your website who weren’t on your mailing list
You’ll have access to a dashboard that lists each match, their info and their actions on your website.
Never guess again how effective your direct mail campaign was!
Yeah, sure it’s a little “Big Brother”, but as marketers, we need this info to better target leads. There’s never been a better way to get true attribution of direct mail by disclosing who came to the website that was on the mailing list!