Delivering Direct Mail Excellence
Direct Mail is designed, printed and mailed according to USPS regulations, which can be pretty strict, if we’re going to be completely honest with you. And we will be, 100% of the time. If your mailpiece doesn’t meet USPS’s guidelines, we’ll let you know. Better yet, we’ll fix it.
PPS has the experience, resources and skills to take on your Direct Mail campaign. Direct Mail is the backbone of PPS. In the past 30 years, we’ve expanded to become a full-service design, print and mail facility in order to better serve our customers. Whether you are stressing about a complex, highly targeted mass mailing job or a last-minute company announcement you have to get out before your boss catches you, we’ll make sure the job gets done right.
If you need help designing your mail piece, contact our Professional Designers for help.
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Why Direct Mail?
15 Essential Direct Mail Marketing Stats You Need to Know
Global VIDEO GAME industry
Global PRINT Industry
and drives $3.8 trillion in related sales
Global ONLINE ADV industry
The DMA marks 18-21 years olds’ response rate as 12.4%. If you have a new business or are willing to give a coupon offer, millennials don’t have a problem driving over to your business and giving their review. *Data Marketing Analytics
Studies have shown that 90% of people ages 25 to 34 find direct mail reliable, and 87% like receiving it. *Direct Mail vs. Social Media | Q&A Showdown, Divvy 2016
82% of millennials view messages printed on paper as more trustworthy than digital messages. *Do Direct Mail Campaigns Still Work? | Divvy 2015
80% of households read or browse their marketing mail. *USPS
69% of people think direct mail is more personal than the Internet. *USPS
56% of consumers say they have tried a new business after receiving direct mail, while 70% have renewed previous relationships with businesses. *The Drum
Adding direct mail to your digital ad campaign it boosts your conversion rate by 28%. *List Giant
U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,255% return. *PRINT IS BIG
73% of U.S. consumers consumers said they prefer direct mail for brand communications. *Epsilon’s 2012 Channel Preference Study
56% of consumers think printed marketing is the most trustworthy of all communication channels. *Direct Marketing Association survey, 2013
Studies show direct mail elicits a stronger emotional reaction than digital advertising. *Office of Inspector General United States Postal Service, 2015.
58% of households with incomes over $65k purchased from direct mail. *USPS Household Diary Study
Direct mail’s average household response rate is 5.1% (compared to 0.6% for email, 0.6% for paid search, and 0.4% for social media) * Direct Marketing Association’s Response Rate Report
Adding a person’s name and other personalized database information (along with full color) can increase the response rate of direct mail by up to 500%. *Cannon
In 2014, 28.9 million millennials made a purchase from a catalog. *Millennials: An Emerging Consumer Powerhouse | Quad/Graphics, 2016
Postcards are an easy, effective and affordable way to reach new and existing customers. Quickly capture the attention of your audience with a message that pops.
PPS can design, print and mail your postcards, and even create a targeted mailing list for your direct mail campaign. Or, if you prefer, you can provide the artwork for the postcard yourself and we’ll handle the rest.
PPS can save your organization valuable time and money by sending them in bulk for a discounted rate. We also have a variety of sizes, coating options, and paper stock at different price points you can choose from.
If you love the idea of a postcard, but are still leaning toward a letter, consider a self-mailer. A self-mailer essentially combines the benefits of both. You cut costs by eliminating the need for an envelope, and, with increased flexibility and ample room for images and content, you can instantly catch your audience’s attention right out of the mailbox.
From newsletters and brochures to short catalogs and coupons, self-mailers help ensure your message is heard loud and clear at a price your business or organization can afford. Allow PPS to design, print and mail your company’s next self-mailer.
Letters are like a classic, timeless film — no matter how many new, modern forms of marketing are born, letters never go out of style. If done correctly, a letter can open up a whole new world of opportunity for businesses and nonprofits alike. Due to their personal nature, letters often inspire brand loyalty and generate new customer leads. Done incorrectly, and they’ll be tossed in the trash without a second glance.
PPS’ team of mail buffs know how to make letters feel personal and meaningful. With our creative graphic designers and professional printing and mailing staff, we will make sure your business or nonprofit letter looks like it was sent to just that recipient rather than a mass advertisement or donation request. Want to go that extra mile? PPS can also include custom inserts, reply cards, and more.