Drive responses and boost ROI by giving direct mailpieces a personal touch. With Variable Data Printing, you can segment and customize direct mailpieces to your heart's desire.
Variable Data Printing (VDP) is a form of digital printing that allows you to customize your direct mail marketing to fit your customer and ensure that your company stands out from the crowd.
With VDP, you can add personal information to one-to-one mailpieces, such as names and birthdays to connect to your existing customers and attract new ones. Segment mailing lists based on demographics, such as location, or marital status. You can also alter colors, pictures and fonts to better fit a particular person or group.
VDP opens up a whole new gateway for businesses to reach prospective customers and delight current ones.
By automating the production of personalized and relevant direct mailpieces, VDP has proven to increase measurable responses and reduce printing costs for a variety of enterprises. Rather than printing a large quantity of mailpieces to send to everyone, you print only as many pieces as you need to reach your target recipients.