Millennials make up a growing section of the buying public. Marketers are starting to look at how millennials respond to marketing. In a recent study conducted by DigitasLBi, Razorfish, Tumblr and Yahoo, millennials will have a cumulative $1.4 trillion in spending power by 2020. Therefore, as businesses, we need to pay attention to this group of people. Because millennials are known as digital natives, many people thought direct mail was a bad way to reach them. However, this has shown itself to be untrue: Millennials like getting mail!
Branding Campaign and Program Design for Downtown Women’s Center Annual Fundraising Luncheon